Business and social innovation

Innovation is a key factor in economic and social development. Businesses have long since recognized that they can only improve their competitiveness by producing high value-added products and services using innovative solutions. However, innovation is much more than technological development and can be interpreted not only at the level of companies but also of society. Social innovation is the development and implementation of new ideas (products, services, processes) that respond to societal needs and aim to improve well-being and quality of life.

Every day, municipalities and regions face new challenges to which traditional responses no longer offer viable solutions. It is no coincidence, then, that there is a direct connection between the innovation capacity and the competitiveness/attractiveness of a city or region. This fact is also reflected in the increasing availability of national and EU initiatives to stimulate innovation. However, innovation is not automatic; creating innovation culture and capability requires a longer process and deliberate steps. MEGAKOM uses its state-of-the-art methodology to help its corporate and urban clients develop their innovation capacity, expertly preparing and successfully implementing specific innovation projects.

References:

  • Preparation of a study called "Integrating local products into tourism" within the framework of the "Development and positioning of Tokaj, Upper Tisza, Nyírség priority touristic area" project (2020)
  • Feasibility Study related to a project of Nyíregyháza University called "Strengthening social innovation and the cooperation of social and economic research networks" (2015)
  • Professional consultancy in the "Innovative implementation of joint tourism program packages in the counties of Hajdú-Bihar and Bihor for the sake of tourism development" project (2009)
  • Preliminary Feasibility Study related to the "Development of the infrastructure of the Airport Debrecen Business Park" project (2007)
  • Marketing and Communication Plan for the Agricultural Innovation Centre of Nyíregyháza University (2005)
  • Innovation Strategy Programme of Szabolcs-Szatmár-Bereg county (2003)